The internet had been abuzz lately about the 2.21.11 vignettes that had been running on WWE TV the past month. Realists had assumed it was for the promotion of a returning Undertaker, while wishful-thinkers were hoping it to be the long awaited WWE debut for NWA-WCW loyalist, Sting. The timing would’ve seemed to make sense for the latter.
WWE is creeping up on WrestleMania, which is being held this year in Atlanta, Georgia. If Calgary, Alberta is the wrestling capitol of the world, then ATL is its second city. It’s the old stomping grounds for legendary names of the nitty-gritty style of hard-working wrestling. Performers like Ric Flair, Lex Luger, Arn Anderson, Great Muta, Vader, Steve Austin, the Steiners, Ricky Steamboat, Steven Regal and yes, Sting, made a name for themselves by being showcased for the NWA, Jim Crockett Promotions, and eventually Ted Turner’s WCW.
The glitz and glam of Vince McMahon’s north eastern product didn’t resonate as well in the heart of Georgia. While WCW did have its’ fair share of outrageous characters and crazy storylines, the mainstays of the promotion were those on the roster that threw on the solid-color tights, laced up the boots, and put on as good of an in-ring product as they could muster. Legendary altercations and acclaimed matches soon developed between Ric Flair and Sting, Sting and Vader, Austin and Steamboat. It wasn’t too long before the WWF began making moves and swooning various talent away from Ted Turner.
The earliest get for Vince McMahon was the acquisition of WCW’s World Champion Ric Flair. Flair had been having creative and financial differences with WCW President Jim Herd, which ultimately led to his departure in 1991, as well as Flair’s appearance on WWF programming with the WCW World Title. Lex Luger was soon to follow as were the Steiners Brothers, and previous to them the Road Warriors of Hawk and Animal. Despite the mass exodus, Sting remained on the WCW roster.
As time passed into the mid-90s, WCW began to fire back by acquiring aging WWF talent. Former WrestleMania headliners in Hulk Hogan and Randy Savage were signed to deals, Ric Flair was also recovered from enemy territory. The WWF would sign up Vader, Steve Regal, Mick Foley, and a budding superstar named Steve Austin. WCW, though, in a very radical move, would sign up WWF headliners Kevin “Diesel” Nash and Scott “Razor Ramon” Hall in 1996. Sting, as noted previously, remained Sting under the WCW banner.
The injection of Hall and Nash would breakground for the risky concept of these two talents “invading” WCW, as if to presume they were both still under a WWF banner. This would move into an epic heel turn for the iconic Hulk hogan babyface character and launch a brand name, the nWo, that would catapult WCW out of the shadow of WWF and into its own limelight.
In conjunction with the emerging nWo, an angle was set in place to question the loyalty that Sting had towards the brand of WCW. The nWo procured an imposter Sting that would turn on fellow WCW roster members and leave both the talent and the fans to question Sting’s loyalty to the company. Sting, deeply bothered that his character and moral would come into question after his years of allegiance, retreated into himself. It was an added aspect of the story that displayed an amazing attention to detail. An invading entity threatens your company, those inside the company begin to question who bares allegiance and who will flee, then said invading entity toys with the company by making them believe their strongest remaining asset will be the next to jump. Indeed, in a rare instance, WCW Creative had developed an impressive web of subplots.
After a brief period of reclusiveness, Sting would return once again, this time a visibly changed and broken character. The colorful outfits were gone, traded in for a black and white color scheme. The two colors that were shared by the nWo, yet not proudly worn in the same manner. Sting was accused of being one of the nWo, therefore he would wear the colors that the WCW locker room assumed he would, but they would be adorned as shameful markings of both who he isn’t and who he friends thought he was. The colorful facepaint was gone as well. In its place was a solemn white face with black streaks. Where the former Sting wore colorful combinations with sleek points and sharp edges, the “Crow” face paint had only slim black strokes weaving around the contours of his face. The representation of ever-present tears of sadness for his self-imposed damnation. Compelting the change was a black trench coat and an emotionless demeanor. He was outcast from his friends, yet unclaimed by his enemies. He stood alone as a character looking for redemption from either side of the battle.
Slowly Sting would re-enter the fold from 1996 through 1997. Voiceless and expressionless, he’d often appear by either assaulting nWo members or questioning WCW members of their belief in him. The road to his return began by taking out the imposter Sting that tricked others into damning him. He used a trademark black baseball beat to proceed in either punishing the nWo or seeking acceptance from his former allies. He’d offer the bat to his friends to strike him if they believed him to be of the other’s persuasion, usually they would not go through with the act. Soon a campaign would develop from his actions, as Sting sought a single person to do battle with to relclaim both his own glory and that of WCW: The WCW champion himself, Hulk Hogan.
Week after week, wrestling fans were glued to their TV sets to watch Monday Nitro. What was Sting going to do next? Who was he going to attack to send a message? What’s Hogan and the nWo going to do? The “debut” of the new Sting was a rallying point for WCW to further stake their claim in the ratings war with Monday Night Raw. Turning the tradional idea of heel vs. babyface on its head, your heel was the most iconic and biggest drawing wrestling character up to that point, and your babyface was a self-deprecating lost soul. No “high fives” to the ring, no smiles, no colors. Just a single determination to face a new villian and reclaim personal stature.
Sting would silently campaign for a match with Hogan for well over a year. The slow build to the moment was excruciating. Fans were pining to finally know when and where the two characters would clash in an ultimate moment of defining conflict. They would get their wish in December of 1997, at WCW’s Starrcade pay-per-view event. The betrayal of Hulk Hogan would go to war against the damnation of Sting. This would be a peak in business that would drastically change the progression of the story, as well as strike a blow into WCW’s (up to that point) untarnished booking of the main event angle.
— End Part One —